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Legion Athletics Selects Stord to Power Nationwide Fulfillment

Legion Athletics partners with Stord to fulfill all DTC and B2B orders nationwide and optimize its operational management and costs through Stord One Commerce (OMS) and Last-Mile Optimization technology.

ATLANTA, March 27, 2024Legion Athletics, the #1 natural-science based sports supplement brand, announces its partnership with Stord, a leader in high-volume fulfillment services and technology for omnichannel mid-market and enterprise brands.

Stord now powers nationwide fulfillment for all of Legion’s DTC and B2B sales channels. In addition, the Legion team uses order management system (OMS) Stord One Commerce to manage its inventory and orders from a single platform, giving it greater visibility and control of its operations and key metrics.

Prior to Stord, Legion relied on a number of 3PL providers that offered limited supply chain visibility and technology capabilities. With Stord, the Legion team found a true partner with the scale to support its growth, best-in-class order and inventory management software to optimize its supply chain, and operational expertise to deliver an exceptional experience across sales channels.

Stord Parcel combined with Last-Mile Optimization software to provide Legion with simplified carrier management across a diverse array of carriers, and optimal carrier and service level selection for every package, ensuring enhanced efficiency and cost-effectiveness in meeting customer expectations. With Stord Parcel, Legion estimates a 19% savings on its annual parcel spend.

In addition, Stord’s Consumer Experience capabilities enable the brand to provide accurate estimated delivery dates in its e-commerce storefront, as well as allow customers to stay up-to-date on their deliveries with a Legion-branded consumer-facing portal and status emails to track their orders’ progress. Finally, Legion leverages Stord Freight for LTL/FTL transportation of its product to its fulfillment location(s).

“Stord has been an incredible partner, ensuring we provide a great customer experience across all channels as we continue to grow,” said Peter Miller, COO at Legion. “We’re proud to leverage Stord’s best-in-class logistics services and software solutions as we maintain our accelerated pace.”

“I’m most excited to help Legion sell more as it grows, while reducing its operational headaches and cost,” shared Sean Henry, CEO and co-founder of Stord. “With Stord’s combined approach of logistics services and software solutions, the Legion team is able to make its supply chain a competitive advantage.”

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About Legion Athletics

Legion is the #1 brand of all-natural sports supplements in the world, and they're on a mission to change the fitness industry for the better, one person at a time. Legion's founder, Mike Matthews, is a bestselling health and fitness author, who believes in telling it like it is, delivering what he promises, and using honesty and integrity to build a business that elevates sports nutrition and fitness in the name of helping people reach their health and fitness goals.

About Stord

Stord is a leading provider of omnichannel fulfillment services and technology—including fulfillment, warehousing, and transportation, complemented by OMS and WMS software—for high-volume mid-market and enterprise brands. Stord's mission is to make brands' supply chains their competitive advantage.

With Stord, brands are able to sell more, save money, and reduce headaches: fast shipping, reliable delivery promises, and access to more channels drive revenue growth; our economy of scale and software optimize the cost of every order; and our end-to-end solution keeps teams streamlined and focused on building their businesses and boosting customer satisfaction.

Leading DTC and B2B companies like Athletic Greens, Native, Tula, American Giant, and Thrasio use Stord to make their supply chains a competitive advantage. Stord is headquartered in Atlanta and backed by leading investors including Kleiner Perkins, Franklin Templeton, Founders Fund, and Salesforce Ventures.

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