Talk to an Expert



goodr Partners with Stord to Deliver Exceptional Fulfillment Experiences at Scale

Los Angeles, CA and Atlanta, GA, November 17, 2022 – After seven years of massive growth—including expanding into four activity verticals, RUN, BEAST, BIKE, and GOLF; seven high-performance sunglass frames; major brand collabs; 5,000+ retail partners; and an experiential retail store—goodr decided to stop using its carrier flamingo army (actually a warehouse in Inglewood, CA) and start partnering with Stord to fuel continued growth, increase efficiency, and offer exceptional customer delivery experiences. 

“At first, I was stoked to hear that we were adding more products, sales channels, and retail partners,” said Carl the Flamingo, probably. “But, when I realized I was going to personally fulfill all those orders, I was worried it would cut into my margarita time.” 

With Stord, the goodr team can devote even more of its time and energy to growth, and have confidence its logistics can keep up. This means adding more fashionable, fun, functional, and ‘ffordable shades, expanding into new sales channels, and continuing to deliver best-in-class customer experiences. goodr’s confidence in its supply chain operations comes from the Stord One Commerce software platform, which provides full visibility into its supply chain, allows easy orchestration of orders and inventory, and facilitates optimization to improve customer experience and reduce costs. 

"At goodr, we don't see customer experience and supply chain as siloed elements. They are interconnected and integral to our brand,” said Stephen Lease, CEO of goodr. “Our logistics is what connects our brand to our customers, and we’re excited to partner with Stord to deliver incredible customer experiences.” 

“goodr is a brand committed to doing things differently, effectively, and efficiently,” said Sean Henry, co-founder and CEO of Stord. “We are excited to provide nationwide fulfillment and end-to-end visibility across its supply chain to help customers enjoy their delivery experience just as much as they enjoy the goodr brand.” 

About goodr

We exist to give you permission to be unabashedly yourself...unless you’re an a**hole. Since 2015, we’ve made polarized sunglasses that speak to the four F’s: Fun, Fashionable, Functional and ‘Ffordable. goodrs can be purchased directly at; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Dick’s Sporting Goods, Tilly’s, and more. goodrs don’t slip or bounce while running, beasting, biking, or golfing. goodr is the three-time recipient of Runner’s World Gear of the Year, so we know we’re doing something right.

About Stord

Stord is a leading provider of supply chain services and technology—including warehousing, transportation, and fulfillment, complemented by OMS and WMS software—for high-volume, omnichannel mid-market and enterprise brands. With Stord, brands can offer customers an exceptional delivery experience at scale while selling more cost-effectively, efficiently, and without headache.

Hundreds of DTC and B2B companies like Athletic Greens, Native, Tula, American Giant, Branded, and Thrasio use Stord to make their supply chains a competitive advantage. Led by former operators from Amazon, XPO, and Manhattan Associates, Stord is headquartered in Atlanta and backed by leading investors, including Kleiner Perkins, BOND, Franklin Templeton, Founders Fund, Lux Capital, D1 Capital, Salesforce Ventures, Susa Ventures, and Lineage Logistics.

Return To Newsroom Timeline

More Articles

Awards and Recognition

Stord Named a 2023 Top Tech Startup by Supply & Demand Chain Executive and Food Logistics

Customer Announcements

Bow Wow Labs Partners With Stord to Unleash Continued Omnichannel Growth

Customer Announcements

Great Bay Home Selects Stord as its Sole Fulfillment Partner