Stord surveyed 1,000+ U.S. shoppers to find out what actually happens between "add to cart" and "buy now." The answer has less to do with your checkout page and everything to do with what your brand does after it.
Every dollar you put into marketing, product, and acquisition has one job: get a shopper to the cart. What happens in the next 90 seconds decides whether that turns into revenue, or into your next abandonment statistic.
For years, the industry's answer to cart abandonment has been a design fix. That’s not wrong. It's just not where most of the opportunity lives.
Winning the cart lies on your operations: the cost a shopper sees at checkout, how reliably their order arrives, what you do when it doesn't. Get those right, consistently, and you earn something a redesigned button never will: trust.