Podcast

Peak Season Planning with Caitlin Coghlan, Global Director of E-Commerce at The Cookware Company

Author
Alex Kent Director of Sales, Supply Chain Expert


Caitlin Coghlan Global Director of E-Commerce at The Cookware Company

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  • Transcript

Episode overview

With Peak Season upon us, let’s dive into the changes and challenges facing the 2022 holiday demand. 

As consumers, we all have our own stories of running from store to store in search of the gift that will be remembered forever. Typically, with one of two endings: complete satisfaction when you finally set your eyes on it, or utter disappointment when the shelves you face are all empty. 

This episode’s guest aims to be present for their customers in spite of the instability that comes with peak shopping seasons. Caitlin Coghlan is the Global Director of E-Commerce at The Cookware Company.

On today’s episode, Caitlin and Alex discuss how her learnings from Amazon help her map out executive strategies for marketing and analytics while avoiding shutdowns when demand is highest.