CANN tapped Stord to transition from a fragmented virtual startup fulfillment infrastructure to a unified enterprise logistics. This partnership provided real-time end-to-end inventory visibility across their national network to elevate their presence and refresh their customers’ delivery experience while giving their team the freedom to plan for a high-velocity future.
About CANN: A Social Revolution in a Can
CANN represents a movement to change the way people socialize. Founders Jake Bullock and Luke Anderson started the brand when they realized the unwanted effects of alcohol were no longer worth the night out even though the desire to party with friends remained. To solve this, they created a new category by pioneering what is widely recognized as the world’s first microdosed social tonic. This light alternative delivers a gentle and mind-opening buzz without the hangover often associated with traditional drinking.
What sets CANN apart is a commitment to high-quality ingredients. The brand avoids synthetic preservatives common in the beverage industry, instead using five natural ingredients including sparkling water, fresh citrus juice, 100% agave nectar, natural herbal flavors, and high-quality THC and CBD.
As a mission-driven brand, CANN supports the entire sobriety spectrum by helping consumers be their best and most social selves. While the product was designed for a gentle wave, the brand’s growth was a tidal wave. CANN quickly evolved from a disruptor into an e-commerce leader, fueled by a loyal community that wanted a better buzz delivered right to their door. To sustain this trajectory, their virtual operating model had to evolve into a tried-and-tested fulfillment ecosystem capable of matching the ambitious vision of the founders.
Powering the Party
For years, CANN operated as a virtual startup, intentionally outsourcing its fulfillment to a fractured network of disparate partners. While this lean model allowed for early speed without heavy capital investment, their success eventually required a more unified approach. Brenda Enney, Head of Fulfillment at CANN, explains that the transition was a natural step in the growth of the brand.
“At some point you come to the realization that you are now a grown-up company,” said Brenda. She explains that, “We needed more control over our processes and definitely much more control over our inventory.” This move allowed CANN to transform from a startup model into a high-performance and highly visible operation that could guarantee excellence at scale.
In the beverage industry, shelf life is everything. Before consolidating their operations, fragmented data created visibility issues that often cascaded into fulfillment delays and increased the risk of product spoilage. With the help of Stord, CANN resolved these bottlenecks and concerns, ensuring that every can reaching a customer was fresh while reducing the probability that consumers received late or expired deliveries.
Finding a Wingman to Keep the Buzz Alive
As their operations grew, CANN needed more than a basic vendor. They were looking for a trusted partner invested in their success. Stord provided an effective approach that combined an Order Management System (OMS) with a high-performance fulfillment network.
The Stord OMS platform allows CANN to set custom shelf-life rules for different customers. Now, they can ensure a direct consumer gets the freshest possible can every time. According to Brenda, this real-time visibility has replaced the stress of manual check-ins. “It is the first thing that I look at in the morning,” she said. Through the dashboard, she can see exactly what shipped and what is pending at a glance, providing a level of confidence that previously required hours of phone calls.
Moreover, to provide the necessary physical infrastructure for national expansion, CANN optimized its logistics footprint by consolidating from four disconnected facilities into three high-performance Stord nodes.
Refreshing Results and Peace of Mind
Through the OMS, CANN unlocked inventory intelligence that was previously impossible. The brand now leverages intelligent tools to identify and track products expiring within 30, 60, and 90-day windows. This level of visibility has empowered CANN to deliver a measurable impact on the consumer experience, achieving a consistent two-day turnaround for direct customer orders and ensuring every delivery arrives at peak freshness.
Brenda explains that having three strategic nodes ensures the product is always close to the end-consumer, significantly reducing transit times and costs. By leveraging the massive freight scale from Stord, CANN has been able to keep shipping costs digestible for the consumer despite rising market rates, making premium delivery accessible for their entire community.
An unexpected benefit of having a trustworthy partner is the newfound gift of time. The CANN team has moved from fighting daily fulfillment problems to planning for the future. “Now we can actually start looking toward 2026 with time to plan rather than just react to the noise of the day,” said Brenda.
Drink All You CANN to a Fun Future
With reliable technology and physical infrastructure finally in place, CANN is focused on increasing delivery velocity and using the Stord network to enter new markets with lower risk. As CANN continues to lead the social tonic revolution, the team does so with the confidence that their logistics can keep up with their vision.
The future of CANN is as bright as its ingredients. As the brand continues to scale quickly, Stord provides the trusted and stable fulfillment foundation needed to ensure every customer can drink all they CANN with the vibrant experience they expect every time.
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