This page will detail live updates and insights on consumer trends throughout the 2025 Black Friday Cyber Monday. To see insights from 2024 click here.
Updates as of 11:59PM Eastern Thursday, November 27th
Overall
California, Texas, Washington, and Colorado are the primary delivery destinations
27% year-over-year lift in total AOV
For Apparel & Accessories
133% year-over-year increase in orders shipped for Thursday sales
Canada accounts for 10% of total orders for Apparel
For Nutrition & Supplements
2% year-over-year lift in B2B AOV for Nutrition & Supplements brands
For Health & Beauty
Shopping predominantly fell during 6AM and 10AM
For CPG
Shopping predominantly fell during 5AM-8AM
95% year-over-year lift in B2B AOV for CPG brands
Updates as of 11:59PM Eastern Wednesday, November 26th
Overall
28% year-over-year growth in total GMV
California, Texas, Florida and New York are the primary delivery destinations
For Apparel & Accessories
259% year-over-year increase in orders shipped for Wednesday sales
Shopping predominantly fell during 7AM-12PM with spikes at 9AM, 10AM, and 11AM
476% year-over-year growth in DTC GMV for Apparel & Accessories brands
Wednesday outperformed Tuesday with an approximate 13% growth
For Nutrition & Supplements
10% year-over-year increase in orders shipped for Wednesday sales
Shopping predominantly fell during 7AM-10AM
957% year-over-year lift in DTC AOV for Nutrition & Supplements brands
For Health & Beauty
Shopping predominantly fell during 7AM-12PM with spikes at 9AM and 10AM
290% year-over-year growth in B2B GMV for Health & Beauty brands
53% year-over-year growth in DTC GMV for Health & Beauty brands
12% year-over-year lift in B2B AOV for Health & Beauty brands
For CPG
10% year-over-year increase in orders shipped for Wednesday sales
Shopping predominantly fell during 6AM-11AM with a significant spike at 9PM
55% year-over-year growth in DTC GMV for CPG brands
287% year-over-year lift in DTC AOV for CPG brands
Updates as of 11:59PM Eastern Tuesday, November 25th
Overall
10% day-over-day growth in international orders for the EU
California, Texas, Florida and New York are the primary delivery destinations
For Apparel & Accessories
238% year-over-year increase in orders shipped for Tuesday sales
Shopping predominantly fell during 8AM-4PM with spikes at 9AM, 10AM, 12PM, and 1PM
468% year-over-year growth in GMV for B2B Apparel & Accessories brands
Tuesday outperformed Monday with an approximate 18% growth
For Nutrition & Supplements
Shopping predominantly fell during 7AM-9AM
619% year-over-year growth in GMV for B2B Nutrition & Supplements brands
144% year-over-year lift in AOV for DTC Nutrition & Supplements brands
For Health & Beauty
Shopping predominantly fell during 6AM-12PM with spikes at 9AM, 10AM, and 11AM
82% year-over-year growth in GMV for DTC Health & Beauty brands
27% year-over-year lift in AOV for DTC Health & Beauty brands
For CPG
Shopping predominantly fell during 6AM-11AM
196% year-over-year lift in AOV for B2B CPG brands
Updates as of 11:59PM Eastern Monday, November 24th
Overall
370% year-over-year increase in total orders shipped for Monday sales
California, Texas, Florida and New York are the primary delivery destinations
Monday outperformed Sunday with an approximate 138% growth in domestic orders
34% day-over-day increase in international orders, driven by strong growth in the following regions: 13% in Canada, 43% in Australia, 64% in the UK, and 112% in the EU
For Apparel & Accessories
492% year-over-year increase in orders shipped for Monday sales
Shopping predominantly fell during 6AM-12PM with spikes at 9AM and 10AM
59% year-over-year lift in AOV for DTC Apparel & Accessories brands
392% year-over-year growth in GMV for B2B Apparel & Accessories brands
Monday outperformed Sunday with an approximate 63% growth
For Nutrition & Supplements
171% year-over-year increase in orders shipped for Monday sales
Shopping predominantly fell during 6AM-12PM
27% year-over-year lift in AOV for DTC Nutrition & Supplements brands
111% year-over-year growth in GMV for DTC Nutrition & Supplements brands
Monday outperformed Sunday with an approximate 69% growth
For Health & Beauty
6816% year-over-year increase in total orders shipped for Monday sales
Shopping predominantly fell during 7AM-2PM
122% year-over-year lift in AOV for DTC Health & Beauty brands
Monday dramatically outperformed Sunday with an approximate 188% growth
For CPG
253% year-over-year increase in orders shipped for Monday sales
Shopping predominantly fell during 6AM-11AM with a sudden spike at 9PM
197% year-over-year lift in AOV for DTC CPG brands
80% year-over-year growth in GMV for B2B CPG brands
Monday dramatically outperformed Sunday with an approximate 213% growth
Updates as of 11:59PM Eastern Sunday, November 23rd
Overall
51% year-over-year increase in total orders shipped for Sunday sales
California, Texas, Florida and New York are the primary delivery destinations
22% day-over-day increase in international orders, driven by strong growth in the following regions: 3% in the UK, 22% in Australia, 47% in the EU, and 57% in Canada
For Apparel & Accessories
286% year-over-year increase in orders shipped for Sunday sales
Shopping predominantly fell during 11AM-10PM with spikes at 1PM, 2PM, 3PM, 6PM, 8PM and 9PM
144% year-over-year lift in AOV for DTC Apparel & Accessories brands
For Nutrition & Supplements
31% year over year increase in orders shipped for Sunday sales
Shopping predominantly fell during 9AM-5PM with spikes at 9AM, 10AM, 12PM, 1PM, 4PM, and 5PM
170% year over year lift in AOV for DTC Apparel & Accessories brands
For Health & Beauty
46% year-over-year increase in total orders shipped for Sunday sales
Shopping predominantly fell during 9AM-2PM, but with a notable spike in orders during 4PM, 7PM, and 8PM
79% year-over-year lift in AOV for DTC Health & Beauty brands
For CPG
3% year-over-year increase in orders shipped for Sunday sales
Shopping predominantly fell during 7AM-4PM with spikes at 10AM, 11AM, 1PM, and 7PM
265% year-over-year lift in AOV for B2B CPG brands
MARKET DATA AND INSIGHTS DISCLAIMER For Informational Purposes Only: The data, trends, and insights presented on this "2025 Black Friday Cyber Monday Live Tracker" (collectively, the "Report") are provided for general informational purposes only. The figures presented are based on aggregated and anonymized data. Preliminary Nature of Data: You acknowledge that this data is "live" and preliminary. Stord does not warrant that the data is error-free, exhaustive, or fully representative of the entire e-commerce market or specific industry verticals. No Reliance. Stord disclaims all liability for any business decisions, operational strategies, or financial projections made based on this Report. This information is provided "as is" without warranty of any kind, express or implied.