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Freight Fright: Curing a Supply Chain Hangover with Craig Fuller

Alex Kent Director of Sales

Craig Fuller Founder, Freight Waves



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Episode Overview

We’ve all been there, one too many drinks (or greasy food) can be the downfall to your entire weekend. A supply chain is no different. A small change in customer demand can have devastating effects on your entire system. Our guest today, Craig Fuller, has your supply chain hangover cure. 

Craig discusses why so many suppliers are overcorrecting, how the bullwhip effect is hurting so many companies, and why he thinks the smartest people are investing in transportation, not NFTs, sorry BAYC fans.

As the Founder of FreightWaves, the leading provider of data and analytics for the global logistics industry, Craig knows a thing or two about supply chain economics.