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Stord Powers a Superior Pre- and Post-Purchase Brand Experience With Order Management Software (OMS) Expansion

With Stord’s Consumer Experience capabilities, brands can offer a magical experience for their consumers, accelerating online sales and simplifying the purchase process from storefront consideration through product delivery.

ATLANTA, January 24, 2024 — Stord, a leader in high-volume fulfillment services and supply chain technology for omnichannel mid-market and enterprise brands, announces Consumer Experience capability for its Stord One Commerce OMS, designed to significantly elevate pre-purchase and post-purchase experiences for modern-day consumers.

First, Stord's Consumer Experience functionality harnesses the power of a brand’s supply chain data to offer an actual promised delivery date on its product detail pages (PDPs) and/or checkout with available shipping options, ultimately driving conversions and average order value on e-commerce sites via more informed and confident purchase decisions. In fact, industry studies show over three-quarters of shoppers are positively influenced to buy with estimated delivery dates (EDDs) displayed on the product page or in checkout. Other research indicates shoppers are more focused on specific delivery dates rather than simply ‘shipping speed.’ While most EDD systems on the market strive for 70% accuracy or greater, Stord’s system is fully integrated into the OMS and Parcel TMS, ensuring near perfect accuracy. 

In addition, brands can leverage this capability to deliver an exceptional post-purchase customer experience, including a branded package tracking portal and configurable, high engagement event-based email notifications on order status. 

Not only does this new offering provide an exceptional experience to customers, it also  reduces overhead on Customer Service teams by enabling self-service exception management and reducing “Where is my order? (WISMO)” queries. 

Key features of the Consumer Experience Add-On include:

  • Pre-Purchase Delivery Promise: Displays estimated delivery dates on a brand’s e-commerce website. This feature not only drives conversions but also delivers a great consumer experience through cross-carrier rate shopping to meet the promised delivery date.

  • Post-Purchase Experience: 

    • Branded Consumer Portal: Provides a branded consumer tracking portal for end consumers to access and view order statuses, continuous order progress updates, and delivery tracking events.

    • Branded Consumer Email Notifications: Offers configurable updates (e.g., order packed, order shipped, order out for delivery, etc.) on order progress with fulfillment and delivery. These notifications guide consumers to the branded consumer tracking portal.

  • Single, Integrated Platform: Eliminates the need for additional software applications and costly-to-implement and costly-to-maintain connections.  With this functionality embedded directly within the order management system, both internal teams and consumers gain greater visibility and improved experiences throughout an order’s lifecycle.

"Stord’s new Consumer Experience capability allows brands to increase online conversions by meeting consumer expectations for visibility into the order delivery experience, both before and after the purchase has been made," shared Usman Maqsood, Senior Product Manager at Stord. "Being built directly into the OMS simplifies your tech stack and helps you avoid extra integration headaches with a single solution for order and inventory management, last-mile optimization, and pre- and post-purchase experience."

For more information, visit Stord's Consumer Experience Overview.

About Stord

Stord is the leading commerce enablement provider of fulfillment services and technology that powers seamless checkout and delivery experiences for high-volume mid-market and enterprise brands across all channels. Stord manages over $5 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. With Stord, brands can sell more, save money, and reduce headaches.

With Stord, brands can increase cart conversion, improve unit economics, and drive customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, Native, Tula, American Giant, and more trust Stord to make their supply chains a competitive advantage. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, and Salesforce Ventures.

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