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If you have been in business for more than a few hours, you’ve hit an obstacle. Every business owner confronts learning curves. If you can’t accommodate market fluctuation and respond to customer input, chances are your business will fold. Not an attempt at gloom and doom, in fact, most entrepreneurs see challenges as opportunities. No one has all the answers or the resources to meet every demand, that’s why outsourcing can be a great option for most businesses. Outsourcing allows you to focus on your core strength and acquire the core strength of a business partner.

When it comes to outsourcing your warehouse and supply chain logistics, it requires a very specialized area of expertise with a ceaseless awareness of the market. It’s not the stock market, true, but it’s close. Many companies warehousing needs are fluid. If you have a seasonal business for instance, you may need additional warehouse space during one season, and additional storefront during another. Locating, negotiating and managing those logistical needs are a very specialized function. It doesn’t matter if you run a popsicle stand in the summer, are on location shooting a movie for the winter, or are stocking up for the holiday rush, Third Party Logistics (aka TPL, 3PL) may be just the support you need. The savvy business owner doesn’t blindly confide their business warehousing needs to a warehouse broker; if you do, the price just went up. You should not sign a long-term lease if you don’t need one.

3PLs aren’t just shippers, they are not just warehouse brokers or managers, and they do more than supervise supply chains. A key ingredient to logistics and warehouse management is the ability to follow real estate inventories nationwide and access opportunities and needs as soon as they develop. Empty warehouse space is an expense to one company, yet can be an asset to another. Managing that inter-play in real-time is what expert logistics companies do adeptly, so you don’t have to.

3PLs create partnerships, seamless supply chains, and expand distribution networks while balancing industry fluctuations across sectors. 3PLs consider peak seasons in the marketplace and allocate warehouse space to improve profitability. 3PLs become partners by sharing the responsibility for seeing your business succeed, while cutting or, at least, containing expenses.

It’s a skill-set you probably don’t have and you definitely don’t need if you are producing a movie, opening an appliance store, or trying to stay focused on your core business goal. Consider a professional logistics partner whose success depends on your success. Consider STORD.

Thomas Jenkins
Thomas is a copywriter at STORD. He writes blog posts about the STORD team, the latest warehousing news, and the state of our industry. An Atlanta native, Thomas loves writing and creating digital content (and everything in between).