Complete the SKU audit and cost simulations (from Section 3) in the first week. Identify any shipments currently in transit that will hit the U.S. after August 29 and coordinate with carriers to properly declare and avoid holds. Notify internal teams (e.g., customer service, marketing) about the changes so everyone speaks the same message to customers. If you haven’t already, freeze any marketing campaigns that heavily promote “free shipping” or quick international delivery until you adjust the terms. You don’t want to mislead customers based on old realities.

By week 2, have concrete discussions with your logistics partners about implementing bulk shipments or securing U.S. warehousing. Evaluate at least two 3PL quotes for domestic fulfillment if you need a new partner. Also, engage a customs broker if not already done, even on a trial basis for initial shipments.

Draft communications (emails, site banners, FAQ, customer support scripts) explaining upcoming changes to be rolled out around the Aug 29 date. It’s wise to prepare a brief “holding statement” in case media or customers ask for comment on the policy change – something that frames your brand as proactive and customer-centric despite external changes.

Update your Q4 budgets and pricing models to incorporate duty costs. If you need to adjust retail prices or add fees to cover the new import costs, make those decisions now and plan the timing carefully. Some brands may choose to roll out new pricing as the holiday season begins, while others might hold off increases until January to avoid surprising holiday shoppers. Decide what makes the most sense for your business and your customers.